Master GA4: Transforming Data into Actionable Insights

Join us for an insightful 2-part live webinar series with SEO and data expert, Chris Coomer of Neil Patel Accel. Chris will walk us through the GA4 interface, showing you tips and tricks that will help you track and analyze your user data, identify areas for improvement, and make informed decisions to drive your business growth.

In this GA4 series you will learn how to maximize the creation of custom reports to segment and analyze your audience to drive engagement and sales, channel effectiveness, and how to optimize the impact of paid advertising and organic search.

This exclusive live series will be in 2 sessions over 13 and 20 March.

Session 1 - 13 March, 3pm GMT/ 11am EDT
Through practical and easy-to-follow walkthroughs you will learn:

- Event tracking and conversion made easy

- The differences between Session-based and User-based data
- Walkthrough of default reports, what they mean and how you can use them.
- Linking Google Ads, Google Search
- Console to help you improve the performance of paid advertising campaigns and optimize organic search.
-Funnel, Path, and Segment Analysis

What you’ll get after Session 1
1. A video recording of the session and presentation slides.
2. Video walkthroughs detailing extra elements within GA4 to help you build advanced custom reports.

What you can do after Session 1
After the first session, we will ask you to try out Chris’s advice and tips in your own GA4 setup. Share your questions and challenges with us and we’ll answer these questions in Session 2.

Session 2 - 20 March, 3pm GMT/ 11am EDT
Chris and host Cathal Melinn will discuss key issues attendees have informed us they’re finding with GA4.

- Building Custom/Predictive Audiences in GA4
- Channel Groupings in GA4
- Creating Custom Metrics & Dimensions for GA4
- Q&A based on your challenges with GA4

What you’ll get after Session 2
1. A video recording of the session and presentation slides.
2. Study notes summarizing key learnings from both sessions and Q&A

HOW DO I SIGN UP?
Register below to get access to the webinar (both sessions) for $99.

Sign up today to gain a better understanding of GA4. Places are limited, so book today!

Can I ask questions?
Yes, each session is live and you can submit your questions to be asked at the end of each session. The second session is intended for more detailed questions.

Who is the series for?
Everyone, from beginner to advanced. The series of sessions will be valuable whether you're a first-time user of Google Analytics or have been using GA4 for months!

What about CPD points?
If you're a certified member of the DMI you'll receive 2 CPD points if you attend both sessions of the series!