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Future Forward
About This Webinar
Forget linear thinking. The future is unpredictable, uncomfortable, and moves fast. While data is important, the ability to spot signals and ask the right questions to arrive at what could be, not just what is, means taking risks and tuning in to what others may avoid. It's where opportunities lie.
Other times, spotting emerging trends and disruptive forces is easy, and the challenge becomes timing and assessing scale. If you wait too long for the disruptive idea or emerging space to mature, the opportunity may be lost. The ability to identify new spaces and act matters more than ever to remain competitive.
Preparing for the future starts with recognizing small, often-overlooked signals that have the potential to spark major change. This half-day virtual program will delve into what the future holds through the lens of hand-picked experts adept at separating signals from the noise on the internet.
Stay curious. Stay human. And keep building things that matter.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
CEO and Founder of BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor, and strategist.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
Insights and Engagement Director, The Future Laboratory
Olivia Houghton is Insights & Engagement Director at The Future Laboratory, leading research across consumer lifestyle and product categories, including beauty, health, wellness, and adjacent sectors. With over eight years experience, Olivia has a deep understanding of evolving market dynamics and shifting consumer behaviours, making her a trusted industry voice. She regularly contributes to leading publications, including Vogue and the Financial Times, and speaks at major industry events such as the Global Wellness Summit – where she is a key contributor to the annual Trend Report – MakeUp In, and Cosmetics Business Live.
Co-Founder + Managing Partner, Free the Birds
Nick co-founded Free the Birds, an award-winning brand elevation agency specializing in beauty, health, and wellness. The agency has partnered with global household name brands including AVON, Sunday Riley, Olay, No.7, and Charlotte Mensah, elevating their positioning through brand strategy, visual identity, and packaging design. Nick has a wealth of knowledge in market dynamics, trends, consumer behavior, category cues, and omnichannel considerations that affect businesses. He is extraordinarily passionate about the global issues of today and tomorrow, engaging in relevant conversations to help brands fulfill their potential through purpose.
Co-Founder, Red Ant Asia
Elisa Harca is the Co-Founder of Red Ant Asia, an award-winning Chinese marketing agency. Elisa has successfully grown Red Ant Asia into a 30-person agency based in Shanghai. The agency's client portfolio boasts esteemed brands such as Creed, Lisa Eldridge, Trudon, Lanolips, Charlotte Tilbury, Tarte, Omorovicza, American Vintage, Réalisation Par, Moncler, Fairmont Hotels, The Kimpton, amongst others. With over two decades of experience across New York, London, Hong Kong, Shanghai, and most recently Lisbon, Elisa has built a reputation for bridging global brand strategies with localised consumer insights. Red Ant Asia is creative-led and impact-driven.
Project Director, Foresight and Strategy, Space Doctors
Alex is a Project Director at Space Doctors, based in Manchester UK. She has a background in brand marketing, foresight and campaign delivery, with a particular expertise in beauty, sexual wellness, tech and food. Known for her organisation, she’s also the team’s go-to for meme-spotting and celebrity culture.
With a journalism degree fuelling her fascination with what’s new and next, Alex began her career in fashion and beauty before pivoting to the world of cultural shifts and emerging trends. Motivated by the climate crisis, she helps steer brands towards preferable futures and champions Space Doctors’ B Corp status.
With a journalism degree fuelling her fascination with what’s new and next, Alex began her career in fashion and beauty before pivoting to the world of cultural shifts and emerging trends. Motivated by the climate crisis, she helps steer brands towards preferable futures and champions Space Doctors’ B Corp status.
President + Managing Director, MATTE Projects
Neda Whitney joined MATTE Projects as President in September 2024, leading the agency into its next chapter of growth. With more than 20 years of experience across brand and agency leadership, she brings deep expertise spanning fashion, luxury, beauty, and technology. Previously, Neda was the first Chief Marketing Officer at Ring Concierge, helping scale the company past $100 million in revenue, and served as Head of Marketing for Christie’s Americas, where she helped usher the brand into the digital age. She has led work for global brands including Tiffany & Co., Gucci, L’Oréal, Unilever, Verizon, Uber, Amazon, and ESPN.
Founder + CEO, Shine Scout, Inc
Lynn Casey is a renowned thought leader, brand strategist, and futurist, celebrated for translating emerging trends into actionable strategies. Formerly an award-winning marketing executive at Paramount Pictures, Lynn Casey now leads Shine Scout, Inc., guiding global brands such as Mattel, Facebook, Shiseido, Glossier, and Estee Lauder through transformation by applying a deeply human-centered lens. Lynn Casey’s keynote speeches at major conferences spotlight shifts in human behavior, inspiring innovation and connection. Based in Los Angeles, Lynn Casey is also a master coach, author, and lecturer, known for fostering bold thinking and fresh direction.
Hosted By
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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