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About This Webinar
As cremation rates keep rising, many cemeteries are asking the same questions: Where do we start? What do families actually want? How do we avoid expensive mistakes?
This webinar offers a simple, practical roadmap for attracting cremation families while making the most of your space and revenue. You’ll learn how to evaluate your current assets, understand what today’s consumers are looking for, and create cremation inventory that truly meets demand.
Whether you’re an experienced manager or brand-new to the role, you’ll walk away with clear steps to move from uncertainty to opportunity.
Webinar sponsored by Blackstone Memorial x ICCFA University.
Agenda
- How to evaluate your existing property to identify overlooked cremation opportunities.
- A practical method to determine which cremation products fit your community’s preferences.
- A step-by-step process for launching the right inventory without overspending or overbuilding.
When:
Thursday, February 19, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
Director of Operations | Merendino Cemetery Care
A Marine Corps Desert Storm veteran with 35+ years in cemetery operations, Tim Kolasa is the Director of Operations at Merendino Cemetery Care. He oversees more than 1,500 acres of cemetery property and supports operations involved in roughly 1 out of every 500 U.S. burials. A graduate of the CCC School of Leadership and Management Excellence and ICCFA University—and a former ICCFAU instructor—Tim is known for modernizing cemetery operations, improving service delivery, and expanding cremation-focused inventory.
Chief Gardner | Merendino Cemetery Care
Gino Merendino is the Chief Gardener for Merendino Cemetery Care. He is passionate about leading the profession through education. He is the President and a trustee of the ICCFA Educational Foundation and the Dean of the Land College for the ICCFA University. He holds a BS in Business Management from Rutgers University and is a Rutgers Cooperative Extension Master Gardener. He is the architect of the Veteran Administration approved GI Bill Apprenticeship Training Program for cemetery care managers.
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