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About This Webinar
Discover how to turn fleeting viral moments into sustained online growth. TikTok continues to shape the way shoppers discover, research, and purchase beauty products online, especially on Amazon. Viral trends and creator content can drive thousands of eyeballs directly to product pages within hours, creating powerful conversion opportunities. Learn actionable strategies for tapping into trending content, optimizing your Amazon listings for TikTok traffic, and using data-driven insights to maximize conversions. We'll dive into the connection between TikTok and Amazon and unpack what fuels consumer demand and impacts buying decisions.
When:
Thursday, December 11, 2025 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
Chief Engagement Officer, Market Defense
Vanessa Kuykendall is the Chief Engagement Officer at Market Defense, where she spearheads enterprise engagement and marketing strategies, driving success for beauty brands in the Amazon ecosystem. With a remarkable 29-year career in the beauty industry, Vanessa has honed her expertise in sales, training, and merchandising leadership, holding pivotal roles at renowned companies such as The Body Shop, MAC Cosmetics, Estee Lauder, and Tiffany & Co. Before co-founding Market Defense in 2017, Vanessa led the Beauty.com business for Walgreens. Her deep understanding of the beauty landscape and consumer behavior has been instrumental in crafting impactful brand experiences that resonate with customers.
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