Tailoring Messaging in the Wake of COVID-19

Setting the right tone and saying the right thing during a crisis is critical. Tune in to learn the latest research on what populations such as first-responders, nurses, teachers, students, seniors and military families need and want from brands. We will share insight into product categories, pricing approaches, marketing channels and more followed by a robust panel discussion featuring executives at Lucky Brand, Half Price Books, FabFitFun and SheerID.

Speakers:

• Matt Kaness, Executive Chairman, Lucky Brand
• Leslie Emmons Burthey, VP, Marketing, FabFitFun
• Bill Schneider, VP of Product Marketing, SheerID
• Kathy Doyle Thomas, Chief Strategy Officer, Half Price Books

• Scott Silverman, Co-Founder, CommerceNext (Moderator)

Sponsored by: SheerID