Black Friday plans get locked in months ahead. Then the week arrives and the inbox tells a different story. Sizing questions, stock checks, will it arrive before Christmas, an Instagram DM at eleven at night, a cart abandoned halfway through checkout. Very little of that gets called sales, so almost all of it gets handled as support.
By late October the plan is the plan, and the only real question left is what you can still change in the weeks before the traffic arrives. That is what this session is for. What an eCommerce team can realistically put in place before peak, and what will make a difference during the week itself.
In this webinar, we'll start with Black Friday as it actually happens, then work through what you can still fix in the weeks that are left, from getting every channel into one inbox to the questions worth automating first. We'll finish with how to turn that traffic into new orders, a first look at what we have built for the future of eCommerce, and the Emergency Kit checklist to take home.
- The things that haunt us: Black Friday as it actually happens. The horror stories, the pile-up, and the questions that were never really support tickets.
- What you can still fix before peak: Every channel in one inbox, WhatsApp included, and the basics that hold up under volume: routing, auto-closing, and the questions worth automating first.
- How to turn BF traffic into new orders: A first look at what we've built for shaping the future of eCommerce, and practical ways on converting your conversations into new orders.
- The Emergency Kit checklist: Everything from the session in one checklist, sent to everyone who registers, whether or not you make it on the day.
