[Strategy session] Prepare your deliverability strategy for BFCM

Black Friday Cyber Monday is one of the most important sending periods of the year, and your deliverability strategy can make or break your ability to reach customers when it matters most.

In this strategy session, we’ll break down how email deliverability works, how to assess your current deliverability health, and the steps you can take now to protect your sender reputation as you ramp up sending for BFCM.

You’ll learn how to:

• Measure your deliverability health and identify areas that need attention
• Strengthen your sending infrastructure and sender reputation
• Clean and segment your list ahead of peak sending
• Safely re-engage inactive subscribers and ramp up sending volume
• Protect your deliverability during BFCM and recover after high-volume sends

Plus, we’ll be joined by Klaviyo deliverability specialists for a live Q&A for all sessions between October 16th and November 2nd, giving you the opportunity to ask your deliverability questions and get expert guidance ahead of BFCM.

Join us to build a stronger deliverability strategy and confidently prepare your email program for your busiest sending season.