Tariff Turbulence: Smart Retail Strategy in Uncertain Times

Tariff hikes are adding new pressure to retail supply chains and profit margins just as brands gear up for peak season. Sucharita Kodali, VP and Principal Analyst at Forrester Research, will open the webinar with her insights and predictions on how tariffs will impact retail operations, pricing, and consumer demand. We'll follow with key learnings and trends within the retail sector from Michael Gunther, VP of Insights at Consumer Edge, and then join a panel of retail leaders from Buffalo Games and U Beauty to discuss strategies for navigating sourcing, inventory, and customer communication in this evolving trade environment.

Specifically, we will discuss:

• Reengineering sourcing to protect margins and brand agility
• Messaging and pricing tactics that keep customers loyal
• How to turn tariff pressure into a competitive advantage

Speakers:
• Sucharita Kodali, VP and Principal Analyst, Forrester Research
• Michael Gunther, VP of Insights, Consumer Edge
• Matt Krueger, SVP Digital Commerce, Buffalo Games
• AJ Patel, SVP of Global Growth, U Beauty

• Moderated by: Tracy Hermans, Director of Community - Western Region, CommerceNext

Presented by CommerceNext