Public sector and nonprofit social media operates within clear constraints—approvals, risk management, and the need to communicate accurately and responsibly. These realities don’t mean content has to be purely informational or limited in engagement.
In this session, Jake MacDonald, Social Media Advisor at the Government of Nova Scotia, explores how thoughtful storytelling techniques can strengthen public sector social media while respecting institutional requirements. Drawing on experience in broadcasting, narrative nonfiction, and government communications—including a public sector podcast initiative—he demonstrates practical ways to make content more human, accessible, and effective.
The focus is on creating social media that serves, informs, and builds public trust.
In this webinar, you’ll learn:
- How storytelling techniques can support clarity, accessibility, and public understanding
- How to balance creativity with approvals, risk management, and institutional requirements
- How to adapt long-form storytelling techniques for day-to-day social content
- How to build public connection through two-way engagement
Plus, one lucky attendee will win a $50 CAD Amazon gift card!
