Webinar: The Generation Gap: Understanding the behaviours and attitudes of a newer, younger first-time buyer by OrbitalX Webinars

About This Webinar

As the demographic of new home buyers continues to transform - are you ready to accommodate the shift in 2025?

As the percentage of first time home buyers increases, make sure you're prepared to align how they start their search and engage with builders.

Jimmy Diffee, co-founder of The Bokka Group is a customer experience and technology expert in the home building industry.

His passion is utilizing technology to create better, more effective home buying processes with rich, streamlined customer experience at their heart.

In this webinar session, Jimmy will share what he’s learned as the author of the annual Home Buyer Conversion Report - the industry's leading research showcasing technology's influence on new home sales.

Agenda

Find out how technology is dramatically altering how customers wish to engage with the homebuilding industry
Understand what technologies are making the difference and how quickly and easily you can adopt them into your work processes
Hear Jimmy talk about what further changes he predicts coming down the line in 2025 and beyond
Assess shifts in the demographics of new home buyers and what this means for you

Jimmy Diffee

Co-founder, The Bokka Group

Jimmy is a customer experience expert and keynote speaker for the home building industry. He also provides workshops and customer experience management services for leading builders in the US. Jimmy's passion is utilizing technology to create a better, more effective home buying process (and most importantly, a better customer experience). He has a background in user-centered design and possesses an intimate knowledge of research and technological tools for creating memorable user experiences.

With 20 years of experience, Jimmy uses customer data to improve home sales, reviews, and referrals through user-centered programs. As the author of the Home Buyer Conversion Report, he's responsible for conducting usability research at Bokka. As Creative Director, he turns this data into customer experience strategies that work.

He also has been responsible for award-winning campaigns for a variety of industries outside home building. For the past 10 years he's applied cutting-edge technologies & best-practices from these industries to new home sales programs. Jimmy also serves on judging panels for national builder-industry award shows, determining the best of the best in new home sales, design and marketing throughout the world.

He is the author of the annual Home Buyer Conversion Report, the industry's leading research showcasing technology's influence on new home sales.

He is also the visionary of BuilderCX, the most advanced customer survey solution available for the construction industry.

Nick Chitty

Home Building Lead Gen Expert, CommVersion

Nick is an experienced sales leader that has become obsessed with the science behind great leads for home builders. Whether it's increasing the quantity or improving the quality of leads, Nick wants to know about the theory, application and evidence as to what works and what doesn’t. He is the brain behind this series of online events which aim to dive deep into what is working for home builders (and what is not).