Join us for Session 1 of our E-Rate series where we'll cover winning strategies with RUCKUS in the E-Rate market, focusing on key messaging, differentiation, and real-world success stories. Attendees will learn the importance of early engagement before RFPs, understand E-Rate roles and deal registration, and explore competitive promotions and customer procurement processes. The event concludes with a live Q&A to address questions and deepen understanding.

Winning with RUCKUS: Strategy, Messaging & Differentiation
• Why is this E-Rate funding year so important?
• Key messaging and positioning
• Differentiators: strengths-based selling
• Real-world successes of winning over the competition and
how we did it

Importance of Early Engagement: Pre-470s, Demos, PoCs
• Engage early with RUCKUS Field (POD) and SMEs, POCs, and Demos
• Critical timing for influencing decisions – Get in front of the 470s

E-Rate Swim Lanes (Bidder/Driver) & Deal Registration
• E-Rate Swim Lanes (Bidder/Driver) and registration
• Why registering your deal matters

Promotions – Competitive Takeout & Messaging
• Competitive Pricing Programs
• Working with the RUCKUS POD and Engineering – Training, Enablement, GTM, Joint Initiatives

Mechanics Reminder – How Customers Buy
• Quick guide to the customer procurement process

Live Q&A

There will be a Question and Answer segment following the presentation. See you there!