Amazon may offer unmatched reach for brand owners, but its enforcement systems can feel opaque, inconsistent, and overwhelming. As Amazon continues tightening its internal processes and increasing scrutiny on brand claims, the tools, workflows, and pitfalls are more important than ever to understand. In this webinar, IP attorney and former 7-figure brand owner and Amazon seller Mario Simonyan will break down the Amazon Brand Registry and the brand-enforcement strategies that IP attorneys must know to effectively protect clients in today’s online marketplace. In particular, the webinar will cover:
* How to enroll clients in Amazon Brand Registry
* What the Brand Registry actually provides
* How Amazon handles key infringement types
* What evidence to prepare for successful infringement reporting
* How to build a repeatable enforcement workflow for Amazon matters
* How to escalate issues when automated systems fail or reports are rejected

Everyone who’s registered for this webinar will receive an email with a link to the recording.

This webinar is pending CLE approval for 1 hour in 60-minute states and up to 1.2 hours in 50-minute states. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page: https://www.altlegal.com/cle-information/
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    Mario Simonyan
    Founder & CEO of ESQgo
    Mario Simonyan is an attorney, entrepreneur, and the Founder & CEO of ESQgo, PC, a virtual law firm specializing in Amazon & Walmart Law, intellectual property enforcement for online brands. A former Amazon seller who built and sold two seven-figure brands, Mario blends legal expertise with real-world e-commerce experience to help entrepreneurs protect their businesses, recover funds, reinstate accounts, and remove infringers across major marketplaces. Through proprietary solutions like IPX and Synthetic Arbitration (SynArb), he has helped clients recover over $20 million and eliminate thousands of infringers. Recognized as a Super Lawyer Rising Star (2020–2025) and a Law Firm 500 Award Honoree, Mario is also the author of On the Corner of IP and Amazon and a frequent speaker and educator in the e-commerce legal space. When he’s not advocating for sellers, he enjoys time with his wife and their two sons, Leo and Nicolas.