Direct-to-Object: A Challenge to Labels or A New Opportunity? Or Both?

As printers are still seeking to take advantage of the opportunities available thanks to digital label production, new direct-to-object (DTO) systems are potentially muscling in on the label printing market. Or are they? Is DTO merely “labelless label printing” or does it represent an entirely new opportunity?

Join us on Tuesday, June 2 at 1 pm EDT when David Zwang will take a close look at the current state of direct-to-object printing. DTO is not new; it has been used for years to decorate all kinds of objects from dining ware, to golf balls, pins, industrial parts, bottles, cellphone cases, and many more items we often classify as specialty or promotional items. But new printing systems—especially UV printers—have boosted interest in DTO, as well as the range of items that can be printed.

At the same time, while most of product and packaging decoration (i.e., labels and tags) is handled by a label converter, it can—and is—being challenged by inline DTO printing solutions, offering even more new opportunities. Will DTO eliminate the need for printed labels and tags? Of course not, but it will undoubtedly challenge the existing models and offer new possibilities. Join this Webinar to learn what is possible and how it’s being done. Zwang will focus on DTO systems from Norwalt, but the principles he discusses apply to DTO systems across the board.

What you’ll learn:

• What is direct-to-object printing?
• What equipment is available?
• What are the opportunities for producing specialty items?
• How can DTO be used to replace label printing?

Printing industry research has consistently found that shops are looking to diversify their product and service offerings—DTO could represent an excellent way of achieving a greater printed product mix and a new class of print customers. Join us and learn how.

Can’t make it live? No problem. The session will be recorded and a full archive—slides and audio—will be available.