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About This Webinar

Franchise and brand license arrangements can create valuable growth and revenue opportunities and can take businesses to the next level. However, poorly drafted agreements can expose both sides to significant legal, financial, and brand risk. From unclear scope of rights to inadequate quality control and accidental franchise creation, small drafting mistakes can quickly lead to disputes, payment failures, regulatory exposure, and brand dilution. In this webinar, Marc Lieberstein of Akerman will examine common red flags in franchise and licensing agreements and discuss practical ways to identify risk early, strengthen contract protections, and preserve long-term brand value. In particular, he will address:
*Defining the scope of rights and avoiding unintended gaps or overreach
*Preventing quality control, compliance, and brand protection failures
*Recognizing the risks of inadvertent franchise creation
*Structuring termination, payment, and enforcement provisions effectively
*Using dispute resolution, audit, and inspection rights to reduce risk

Everyone who’s registered for this webinar will receive an email with a link to the recording.

This webinar is pending CLE approval for 1 hour in 60-minute states and up to 1.2 hours in 50-minute states. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page: https://www.altlegal.com/cle-information/

When: Thursday, August 13, 2026 · 4:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour 15 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
Partner at Akerman LLP
With more than 30 years of experience, Marc Lieberstein focuses his practice on intellectual property licensing and franchising, including the drafting, negotiation, and enforcement of license and franchise documents and agreements, as well as the implementation of branding and commercialization objectives for clients via licensing and franchising. He serves clients in the retail/consumer goods and services, fashion/apparel and accessories, food and beverage, and commercial/industrial design industries, among others. Marc regularly counsels clients on creating effective strategies for procuring, protecting, and enforcing their global intellectual property assets.
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