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Compete to Win by Talking to YOUR Target Customer - Session One
About This Webinar
Session One: Today we'll cover Positioning - what it is and why a positioning statement is one of the most powerful tools in your marketing tool box.
Agenda
- Brief introductions
- How the course series will work
- Introduction to Positioning
- Homework assignment
- Q&A
Who can view: People who attended the webinar only
Webinar Price: Free
Featured Presenters
President
Susan Silver is President of Argentum Strategy Group, a Chicago marketing strategy consulting firm. After spending 20 years in corporate America, including 10 years in Brand Management at Kraft Foods and additional time running marketing for Equal Sweetener, Susan started Argentum in 2006.
The company specializes in working with small to mid-sized businesses and provides clients with team members who act like a Timeshare VP of Marketing®. Susan also actively mentors in the Chicagoland entrepreneurial community, including teaching marketing at 1871, Chicago’s premier technology incubator, and at the University of Chicago’s Polsky Entrepreneurial Center’s summer accelerator. An advisor to GiveForward and ZipFit, Susan is also an intrepid traveler, passionate water skier and baker of tasty cookies.
The company specializes in working with small to mid-sized businesses and provides clients with team members who act like a Timeshare VP of Marketing®. Susan also actively mentors in the Chicagoland entrepreneurial community, including teaching marketing at 1871, Chicago’s premier technology incubator, and at the University of Chicago’s Polsky Entrepreneurial Center’s summer accelerator. An advisor to GiveForward and ZipFit, Susan is also an intrepid traveler, passionate water skier and baker of tasty cookies.
Hosted By
Argentum's classes and webinars led by founder Susan Silver.
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