This webinar is designed to address one of the most pressing questions for creators and sales professionals in the open-source space: how to generate sustainable revenue from open-source products. It will explore various monetization strategies, discuss the challenges and opportunities inherent in open-source business models, and provide actionable insights for effectively selling and scaling open-source solutions.
Presenters:
Andy Terrell, Principal Technical Product Manager, NVIDIA
Wes McKinney, Principal Architect, Posit
Peter Wang, Chief AI and Innovation Officer & Co-founder, Anaconda
Travis Oliphant, CEO, Open Teams
Carol Willing, President, Willing Consulting
Key Takeaways:
Understanding Open Source Monetization: An in-depth look at the landscape of open-source monetization, including the pros and cons of different revenue models such as support services, premium features, dual licensing, and partnerships.
Strategies for Success: Practical strategies for monetizing open-source projects, including how to identify which model fits your product, ways to communicate value to potential customers, and tips for balancing open-source community ethos with commercial success.
Case Studies: Real-world examples of successful open-source monetization, highlighting the journey of several open-source products from passion projects to profitable enterprises.
Building Your Sales Approach: Tips for developing a sales strategy that respects the open-source culture while effectively targeting and converting potential clients.
Community Engagement as a Growth Lever: How to leverage the power of the open-source community for marketing, feedback, and development support, turning community engagement into a pivotal part of your monetization strategy.