Demand Creation for Comms: Connecting Storytelling to Revenue

ABOUT THIS WEBINAR

A free 40-minute webinar for growth-focused marketers and comms professionals in B2B tech, hosted by Brands2Life with guest insight from Hitachi ZeroCarbon.

This session is for teams ready to aim their entire communications effort at their target accounts. Learn how to create content your audience actually needs across every stage of the funnel and media landscape.

You’ll leave with practical strategies to align storytelling with sales priorities, activate your brand across channels, and prove the commercial impact of your work. It’s about turning comms from a brand-building function into a demand-generating engine - without losing its creative soul.

ADDITIONAL INFO

When: Wednesday, July 16, 2025 · 1:00 p.m. London
Duration: 40 minutes
Price: Free
Language: English
Who can attend? Everyone
Dial-in available? (listen only): Not available.

FEATURED PRESENTERS

Tim Corcoran

Managing Director, Marketing & Creative Services

Tim's 20-year career has been spent designing and running award-winning marketing campaigns for some of the world’s top brands including some tech and mobile leaders.

Before Brands2Life, Tim ran the marketing agency, Brilliant Noise on the...

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Nathan Hatch

Head of Marketing and Communications, Hitachi

Nathan leads global marketing and communications for Hitachi ZeroCarbon, a business enabling fleet decarbonisation and electrification through digital solutions.

Over the past 20 years, he has worked in-house for brands across Europe and...

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Chris Buckley

Managing Director, Strategy & Client Growth, Brands2Life

With 25 years’ experience in data and insight-led strategy, Chris has devoted his career to helping organisations succeed through precise and purposeful award-winning creative communications.

Chris has held leadership roles in both independent...

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HOSTED BY

Brands2Life
Brands2Life is an independent comms agency with a passion for working with the brands that are transforming our world. Our clients range from corporations who are transforming with purpose, industry disrupters and online leaders and the pure tech players who are powering these transformations.

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