Without knowing yet what lies ahead and without being able to say what kind of event will be dominant from now on. We are going to introduce a new scenario from a phygital perspective. For this we will look at the attendees, what are their particular characteristics; the experience, how can we get them to participate and feel part of the event experience; growth, how can we make the event grow once it is over; live or on-demand, it is possible to have only post-event attendees; technology, how can technology connect it all in a common thread.