Crafting your dream practice: A business masterclass for nutritional therapists

This course...

is: an online live course

is for: nutritional therapy practitioners, nutritionists, dieticians, naturopaths, other health care providers and final year nutrition students interested in applying functional medicine approaches to health and well-being (i.e. exploring how nutrients, other foods and lifestyle factors influence the function of the body and how to apply findings in a person–centred manner that recognises individuals’ unique differences)

is led by: Catherine Jeans DipION mBANT CNHC mIFM

spans: 1 day

provides: ION CPD 5 hours, BANT CPD 5 hours, NNA CPD 5 hours

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What is this course about?

In this inspiring one day CPD course we will share strategies, systems, and insights you need to turn your nutrition expertise into a thriving, sustainable and value-driven business.

You’ll learn how to craft products that your ideal client wants to tell everyone about, how to reach your target audience, without having to rely solely on social media and business management tools that mean you have a more reliable stream of income.

Whether you’re a new graduate or have been practicing for a while, this course focuses on helping you to design a nutrition practice that is fully aligned with your personal values, strengths and ideal way of working. You’ll learn how to shape your offers and services into clear, compelling products that meet the needs of your ideal clients. You’ll create a blueprint for your business, that allows you to attract, nurture, convert and retain your customers, building long-term relationships that enable business sustainability.
You may be a fantastic nutritional therapist, but the reality is you also need to learn how to run a business if you want to thrive in this industry. Most of us receive some business training as part of our NT qualifications, but it can still feel overwhelming to attract consistent clients, communicate your products clearly and create systems that support retention and sustainable income. This course is designed to help bridge that gap, giving you a practical framework that you can adapt to suit your unique business goals. The aim is that you leave this course with more confidence, direction and a clear plan to take you forwards.
This course is ideally for practitioners who want to primarily work in 1:1 clinical practice. You’ll be taken through a step-by-step approach to design your dream business in a way that aligns with your goals, financial needs, values and skills. You’ll work on understanding who your ideal client is, whether you need to niche and what is your unique selling point.
It will then teach you how to design engaging products that perfectly serve your clients’ needs, and gently nurture your audience for many years to come. You will understand how to sell your products with the mindset of a skilled marketeer, utilising a variety of engagement opportunities in both the offline and online worlds.
Perhaps you’re wondering whether you can ever make your business work without spending hours on social media, but this course will demonstrate that you that absolutely can. The course will guide you through the exact systems used to create a sustainable source of client referrals, with many clients coming back for years to come.

By the end of the course, you will be able to

• Understand how to better support the clients you want to work with, creating impactful products that clients will still be raving about for years to come.
• Design a sustainable business that doesn’t feel like you’re going through such extreme periods of feast and famine
• Put together a business blueprint that not only provides more sustainable income, but also brings you more joy, freedom and aligns with your individual values.
• Understand how to connect with your audience, in both the offline and online worlds, creating marketing campaigns that truly align with your clients needs

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Who is leading the courses?:

Catherine Jeans DipION mBANT CNHC mIFM YTT300 is Clinic Director at The Family Nutrition Expert. She graduated from ION in 2010, and quickly launched into private practice. She set up a multi-disciplinary complementary therapy clinic within the first year, which won UK Clinic of the Year in its first 12 months.

Catherine has created a thriving clinical practice, and after 15 years she still loves working with her 1:1 clients. She now heads a team of nutritional therapists and coaches, and has a multitude of income streams alongside her busy private practice (where she currently has a waiting list of over 3 months).

Catherine’s background was in TV and journalism, where she was a busy TV producer in daytime television for many years, before deciding to pursue a career in nutrition. Her desire was to achieve a better work-life balance and a more soul-nourishing career path. She now regularly enjoys travelling with her family, taking around 10 weeks off per year, alongside her thriving business that aligns with her goals as a yoga practitioner.