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About This Webinar

Whether you're managing one social media channel or five, it can be challenging to create content that's consistent across platforms without reinventing the wheel every time.

In this webinar, we'll walk through how to build one strong campaign idea and adapt it across multiple social channels. You'll learn how to create an overarching campaign story, tailor your messaging for each platform, and turn one core piece of content into multiple social posts that work together as part of a cohesive campaign.

Whether you're a team of one or part of a larger marketing team, you'll leave with practical ideas for planning more efficiently while creating stronger, more connected content.

In this webinar, you'll learn:
- How to build a multi-platform social media campaign from one core idea
- How to create an overarching story that works across channels
- How to adapt your content for different social platforms without starting from scratch
- How to turn one "marquee" asset into multiple pieces of social content

Plus, one lucky attendee will win a $50 CAD gift card to a business of their choice. Register now to get in on the fun!

When: Thursday, December 10, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 45 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
CEO @ HeyOrca
Joe started HeyOrca in 2016 when he saw a need for a content creation and collaboration tool in social media agencies. When Joe is not leading his team to help agencies take back their day, he enjoys photography and hiking along the Newfoundland coast with his wife, Margarita.
Webinar hosting presenter
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Webinar hosting presenter
Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
Webinar hosting presenter
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
Webinar hosting presenter
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
Webinar hosting presenter
CEO and COO at The Craftsman
Hosted By
HeyOrca webinar platform hosts How to plan a multi-platform social media campaign
HeyOrca's Webinars