Bonus: Lise Agerley Kürstein
This bonus interview is an exclusive interview with Lise Agerley Kürstein, founder, Agerley Public Relation and recognized communications expert and consultant for board members and top management. She is currently writing a book about “CEO activism” for leaders who wish to identify and communicate their company’s purpose.
The webinar recording is in Danish.
Additional resources:
• Debat: Hvem stoler du mest på, topchefen eller politikeren? (Børsen, 03.06.2020) http://bit.ly/3hce0nA
• Kommunikationsrådgiver: Topledere skal gå forrest for en bedre fremtid (Berlingske 30.11.2020) http://bit.ly/3rePUNw
• The New CEO Activists: A playbook for polarized political times by Aaron K. Chatterji and Michael W. Toffel (2018) http://bit.ly/34ACphz
• Learn more about Agerley Public Relation at www.agerleypr.dk
Webinar agenda:
• Introduction by Tania (start - 02.00 min)
• Lise’s background and professional journey (02.01 – 06.14 min)
• How CEOs are bringing sustainability topics on the political agenda (06.15 - 09.54 min)
• Example of CEO activism in the US and Denmark (09.55 – 19.13 min)
• Good reasons for CEO’s to become activists (19.14 - 24.50 min)
• The importance for employees to understand the company’s values (24.51 – 31.20 min)
• Communication skills and authenticity are key (31.21 – 41.58 min)
• Advice for our SBCMers to get your CEO to speak up (41.59 – end)
