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How to maximize paid ads on a small budget
About This Webinar
Social media managers often have to wear multiple hats and paid ads is one of the topics that can seem scary. But don't worry! HeyOrca's got you.
In this session, we'll talk about:
- The different type of ad objectives
- Choosing the right platform
- Setting up smart retargeting strategies
- Simplest way to A/B test
- Don't reinvent the wheel
- And how to leverage organic content
Whether you're running ads or just starting to, this webinar will give you all the tools you need to get started and maximize ROI.
Can't wait to see you!
P.S. We will be giving away $25 Amazon gift cards to two lucky attendees!
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
Founder of Search + Gather
Drew Karges founded Search + Gather, a Toronto-based digital marketing agency, in 2016 with the goal of helping small to mid-sized businesses grow, while building a team culture grounded in trust and collaboration. Holding a degree in Engineering from Queen's University, Drew brings a sharp analytical approach to digital marketing and has led campaigns for some of Canada’s top brands.
Director of Strategy & Growth @ Search + Gather
Natalie Gaskin is the Director of Strategy & Growth at Search + Gather, a Toronto-based digital marketing agency. With over eight years of experience spanning both traditional and digital marketing, she brings a balanced, data-driven perspective to her work - leading strategic initiatives that help clients grow, from early-stage startups to large enterprises.
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
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