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About This Webinar

One-off influencer posts generate attention. Ongoing creator partnerships generate trust.

In this webinar, Jelena Burcer (PLG Product Specialist at Semrush) will break down how strategists can shift from transactional campaigns to structured, repeatable creator systems that build brand equity over time.

You’ll learn:
- Why micro-communities often outperform massive audiences
- How to assess creator positioning before you promote anything
- How to turn isolated posts into ongoing content series
- How to present creator impact internally as strategic growth

You’ll leave with a clearer framework for making creators an extension of your brand, not just a distribution channel. Plus, one lucky attendee will win a $50 CAD Amazon gift card!

When: Thursday, April 23, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 45 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter

Jelena Burcer

PLG Product Specialist
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Webinar hosting presenter

Natalie Czerwinski

Event and Experience Specialist
Natalie is the Events and Experiential Specialist at HeyOrca and is simply obsessed with connecting with HeyOrca’s community both online and IRL at virtual and in-person events.
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Webinar hosting presenter

Alyssa Pulford

Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
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Webinar hosting presenter

Jessica Lui

Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
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Webinar hosting presenter

Lysle

Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
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Webinar hosting presenter

Iliyana Shoushounova

Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
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Webinar hosting presenter

Jesse Luimes

Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
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Webinar hosting presenter

Joe Teo

CEO @ HeyOrca
Joe started HeyOrca in 2016 when he saw a need for a content creation and collaboration tool in social media agencies. When Joe is not leading his team to help agencies take back their day, he enjoys photography and hiking along the Newfoundland coast with his wife, Margarita.
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HeyOrca webinar platform hosts From posts to positioning: Rethinking creator marketing for long-term growth

HeyOrca

HeyOrca's Webinars
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