Consumer demand for SPF is at an all-time high: what was once a beach-day essential is now a cornerstone of everyday beauty and wellness routines, driving growth in categories from skincare to makeup. For brands, this shift represents a powerful opportunity to create products that not only meet growing demand but also support long-term skin health and wellness. Still, innovating with SPF has its challenges: as an FDA-regulated category, UV protection requires precision, expertise, and a strategic approach. In this session, Solésence will share smart, proven pathways to launching high-performing, inclusive SPF products—faster, more affordably, and with greater confidence.