The last two years have seen millions of consumers and thousands of businesses embrace e-commerce as they never have before. So what does it take to compete (and win) in this new world? Travis Wright, CEO of iconic Australian swimwear and fashion brand Tigerlily, and #7 on Inside Retail's 2021 Top 50 People in E-Commerce, reveals which opportunities to tap into and which to avoid. She will also explore what retail looks like post-lockdown and share how she went from pureplay expert to a bricks-and-mortar convert.