So, what do you do?

The one question that every friend, parent, spouse, or colleague has asked you. And while you could take the time to craft a persona centric answer for each of them, it's getting this answer right on your resume that is the hardest and most time intensive. How do you describe a job that is often measured in things not done and great stories?

Join this session to learn tips for describing what you do (on your resume, Linkedin or to your curious friend) and, even more importantly, how to ask the questions that help you figure out what your new potential employer thinks product marketing is.