About
In this week's session, Rachel will cover "How to use TikTok to promote your business?" This session aims to help you with everything you need to know about getting your brand set up on TikTok and running successful campaigns. We will cover concepts and best practices you will need to do. This webinar is suitable for those with no/ small budgets to those bigger brands with more substantial budgets.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Rachel Cryan
Senior Paid Media (Social) Account Manager
Rachel recently joined Anicca following 7-year career in social media at a range of businesses and agencies.

She is one of just 25 trainers in the UK accredited by Facebook to deliver their digital skills programme, which is testament to the wealth of paid and organic knowledge that Rachel has built up over just seven years.

For Rachel, the best part about working within social media is the 'mix of creativity and analytics' as well as 'the response from clients when they realise how effective good social media advertising can be'.
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Matt Cocking
Paid Media Account Director
Specialising in PPC, Matt helps businesses in MAXIMISING their ROI through paid search. Both Google Ads and Bing Ads offer the opportunity to promote your business in a multitude of ways. Matt is really experienced in digital marketing, web development, web design, and business management also.
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Anna Lomax
Senior Paid Media Account Manager
Anna is a Senior Paid Media Account Manager in social who loves working in our agency. Having worked in Digital Marketing for over 3 years, Anna is experienced in working across multiple social media platforms in Ad campaign management. Initially starting her career in Video Production, Anna found her true passion lay in Paid Social during her time working in the Pub & Bar industry.
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