2026 Digital Retail Forecast: Challenges, Opportunities and Strategies

The digital retail landscape is evolving faster than ever, with new technologies, shifting consumer behaviors, and economic pressures reshaping success. Join Sucharita Kodali, VP and Principal Analyst at Forrester Research, as she opens with her 2026 predictions, framing a landscape she calls “Peak Ambiguity.” Her insights will set the stage for a panel discussion with leaders from B&H Photo Video, Mejuri, La Jolla Group, and RTB House.

Topics include:

AI in retail: Practical uses, trust boundaries, and impact on personalization and operations.

Discovery disrupted: How social media, generative AI, and emerging platforms are reshaping how shoppers find products.

Hybrid shopping and economic pressures: Strategies to engage consumers, adapt business models, and maintain profitability.

Gain actionable insights to thrive in digital retail in 2026.

Speakers:

• Sucharita Kodali, VP and Principal Analyst, Forrester Research
• Jeff Gerstel, CMO, B&H Photo Video
• Rohit Nathany, CPTO, Mejuri
• Elizabeth Krause, VP, Digital & Ecommerce, La Jolla Group
• Jaysen Gillespie, Global Head of Product Marketing and Analytics, RTB House
• Moderated by: Jennifer Marlo, Head of Content,CommerceNext

• Sponsored by RTB House