How to build a strong subscriptions business

Brennan MacKinlay is the eCommerce Manager for Ritual Zero Proof, the national leader in non-alcoholic spirits. He leads Ritual’s digital marketing and is responsible for the growth and management of Ritual Zero Proof on Shopify, Amazon, and other D2C marketplaces. Prior to working at Ritual, Brennan served as Director of Business Development for a portfolio of D2C CPG brands. Brennan received a BS in Industrial & Systems Engineering from Georgia Tech, a BS in Electrical Engineering from Florida International University, and a JD in Law with a focus on intellectual property from the University of Florida.