Bonus: Jakob Zeuthen
This Bonus Webinar is an exclusive interview with Jakob Zeuthen, Environmental Policy Director at The Danish Chamber of Commerce. Here he shares valuable insights on how to assess and choose relevant certifications and labels, so you might want to pay attention to his slides while listening to the interview. You can also download the slides at: http://bit.ly/JakobZeuthen_Labels
Additional resources:
• Mærk din forretning - Håndbog om strategisk brug af mærker: www.bit.ly/MærkDinForretning
• Global Third-Party Certification and Labelling: www.bit.ly/ThirdPartyCertification
• Dansk Erhvervs forbrugersurvey omkring mærkekendskab: www.bit.ly/MærkningsordningerDetailhandelDK
• Mærker vaccinerer mod greenwashing: www.bit.ly/MærkerModGreenwashing
• Forum for Bæredygtig Indkøb: www.bit.ly/ForumForBæredygtigIndkøb
PS. The webinar recording is in Danish.
- Intro by Tania (start – 03.29 min)
- Overview of sustainability certifications & labels in DK and EU (03.29 – 12.15 min)
- Why certifications? The business case for certifications & labels (12.15 – 17.30 min)
- Certifications as a means to avoid greenwashing (17.30 – 19.15 min)
- Four criteria a label needs to meet (19.15 - 23.15 min)
- Link between LCA and PEF (23.15 – 26.16 min)
- The butterfly model to evaluate a label's credibility (26.16 – 30.12 min)
- Examples of labels assessed by the butterfly model (30.12 – 34. 14 min)
- Danish labels ranked by level of awareness (34.14 – 35.05 min)
- Key labels for fashion and experience industries in Denmark (35.05 – 39.36 min)
- Importance of evaluating the credibility of (new) labels (39.36 – 43.20 min)
- How to choose a relevant certification? Know your market (43.20 – 48.40 min)
- Is it worth trying to raise awareness about a label if it’s not well known? (48.40 - 50.43 min)
- How to get buy-in from management for getting certified? (50.43 – 51.55 min)
- Which label is best for packaging (i.e plastic & paperboard)? (51.55 – end)
