About
In this week's webinar Jordan Munton and Sarah Ross present "Tools for Keyphrase Research & Content Ideation."

Keyphrases are essential for driving traffic to your website, but how can you ensure it's the right traffic?

In this webinar we will demonstrate how to conduct Keyphrase research for SEO & PPC and determine user intent to bring the right audience to your site.

Agenda
  • What are keyphrases?
  • How to find keyphrases for SEO & PPC
  • Understanding search intent
  • Optimising for SEO & PPC
  • Creating content
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Jordan Munton
Paid Media Account Manager
Jordan Munton studied Business and Management at university and discovered his interest in digital marketing very early on. He originally joined Anicca Digital through the DMU internship program to help us with our annual Leicester Digital Live conference. The drive to learn and can-do attitude shown during his internship meant that when we had a job opening, he was our first choice! He has gone to complete various qualifications and is soon to complete his DMI qualification through our training program. The only thing Jordan is more passionate about than digital marketing is football; he eats, sleeps and breathes it!
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Sarah Ross
PR Account Director
Sarah Ross joined Anicca Digital after three years of working for a Leicester-based PR agency, where she ran campaigns for brands within the property sector. She’s deeply passionate about media communications and gets great satisfaction from achieving coverage for her clients.
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