Mike has almost 30 years of marketing, market research and CRM/Big data experience.
He helps companies address marketing opportunities by understanding end user’s
needs, turning them into insight/data specifications and converting that output into
clear, actionable results. Most recently he created the Big Data team at Hong Kong
Telecom, while also supporting Big Data projects at other Telcos. He has worked for
organizations like Procter & Gamble, McKinsey & Company, Synovate , SingTel etc and
has an MBA, High Distinction (Baker Scholar) from Harvard Business School and two
Bachelor’s degrees, Magna Cum Laude, from the Wharton School and College,
University of Pennsylvania.

Alex Sherman is a machine learning practitioner, educator, and author. He
works as a data science manager at a leading global technology firm,
specializing in applying natural language processing tools and techniques in
the real of customer analytics to drive personalized product experiences.
Alex has a passion for teaching the practical application of machine learning.
He is a lead instructor for General Assembly where he teaches a 10-week
data science bootcamp in Washington D.C. Alex shares these experiences in
'52 Thing We Wish Someone Had Told Us About Customer Analytics,' a book
with 52 real-life anecdotes that illustrate important learning about product
analytics.