Who Owns Global Growth? What's Behind the Decision-Making Process for Entering New Markets?

Language and localization programs often focus on the HOW. But what about the WHY? What's the decision making process and what's the role of localization? Panel discussion led by Neal Dempsey, Client Director at Welocalize featuring Martiño Prada Díaz, Global Head of Localization at Spotify, Rucha L. Sheth, Research Analyst at Nimdzi, and Alison Toon, Senior Research Analyst, CSA Research.

Key Takeaways:
How to identify emerging markets and countries.
How do you use localization and cultural adaptation to reach new audiences?