About
In this weeks Webinar, Gurpreet Bassi, Head of Paid Media at Anicca Digital will be providing a beginners guide into conversion tracking and conversion attribution.

We will introduce why it's important to track conversions in Google Ads and other paid media, she will also explain the different types of tracking and how to set them up.

In this webinar we will cover the different Attribution Models currently available within Google Ads. Not sure what Attribution means?

Don't worry, this will also be covered along with best practices and general 'good-to-knows'.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Gurpreet Bassi
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