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Pricing Creativity

About This Webinar

This workshop is relevant​ ​to​ ​any​ ​creative​ ​or​ ​marketing professional​ ​who​ ​sets,​ ​negotiates​ ​or​ ​delivers​ ​pricing.

You​ ​cannot​ ​be​ ​an​ ​effective​ ​pricer​ ​if​ ​you​ ​study​ ​pricing​ ​alone​ ​and​ ​eschew​ ​some of​ ​the​ ​complementary​ ​skills​ ​of​ ​selling​ ​and​ ​negotiating. Most​ ​attempts​ ​at value-based​ ​pricing​ ​in​ ​creative​ ​firms​ ​fail​ ​for​ ​this​ ​reason. Blair will address key​ ​principles,​ ​rules​ ​and​ ​tips​ ​to help you ​not​ ​only believe​ ​that​ ​you​ ​can​ ​charge​ ​much​ ​more,​ ​but​ ​show you ​how​ ​to​ ​do​ ​it.​ ​

In this workshop you will learn:

Agenda
  • How​ ​to​ ​get​ ​paid​ ​for​ ​value​ ​instead​ ​of​ ​inputs​ ​or​ ​outputs
  • How​ ​to​ ​move​ ​from​ ​50-page​ ​decks​ ​to​ ​one-page​ ​proposals
  • How​ ​to​ ​untether​ ​from​ ​tracking​ ​and​ ​selling​ ​time
  • How​ ​to​ ​reconcile​ ​agile​ ​development​ ​with​ ​value​ ​pricing
  • How​ ​to​ ​overcome​ ​your​ ​own​ ​mental​ ​hurdles​ ​to​ ​charging​ ​more
Who can view: People who attended or registered for the webinar only
Webinar Price: $39.50
Featured Presenters
Webinar hosting presenter Communo Community

Communo Community

Managing Director
I am on a mission to improve the outdated marketing services model through a shared economy Clients & Jobs, Niche Expert Talent, and Business Resources.

Unlike most Agencies, Freelancers and Consultants Communo members choose an alternative operating model that is proven to lower fixed costs, increase revenue, enable rapid scalability and create an powerful competitive positioning.

If you're run an Agile Agency, Consultancy or Freelance Operation with a Niche Marketing Service focus then let's chat — you may be a fit for Communo
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Webinar hosting presenter Blair Enns

Blair Enns

Founder & CEO - Win Without Pitching
Blair​ ​Enns​ ​is​ ​on​ ​a​ ​mission​ ​to​ ​change​ ​the​ ​way​ ​creative services​ ​are​ ​bought​ ​and​ ​sold​ ​the​ ​world​ ​over.​ ​He​ ​is​ ​the founder​ ​and​ ​CEO​ ​of​ ​Win​ ​Without​ ​Pitching,​ ​the​ ​sales training​ ​and​ ​coaching​ ​organization​ ​for​ ​creative professionals,​ ​and​ ​the​ ​author​ ​of​ ​two​ ​books​ ​on​ ​selling​ ​and pricing​ ​for​ ​creative​ ​professionals.​ ​He​ ​is​ ​the​ ​cohost,​ ​along with​ ​David​ ​C.​ ​Baker,​ ​of​ ​2Bobs,​ ​the​ ​podcast​ ​on​ ​creative entrepreneurship.

Blair​ ​lives​ ​in​ ​Kaslo,​ ​British​ ​Columbia,​ ​Canada​ ​and lectures​ ​throughout​ ​the​ ​world.​ ​He​ ​has​ ​spoken​ ​to​ ​dozens​ ​of conferences​ ​and​ ​organizations​ ​on​ ​five​ ​continents.
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Hosted By
Communo webinar platform hosts Pricing Creativity

Communo

Communo creates connection through compatibility for marketing professionals on a community platform. We are focused on helping freelancers master the sharing economy and achieve their professional dreams.
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