About
Εν ‘όψη των online B2B συναντήσεων με Σκανδιναβούς αγοραστές που θα πραγματοποιηθούν από τις 9-13 Νοεμβρίου 2020 στα πλαίσια της Greek-Nordic Trade Week, η RECO EXPORTS συνδιοργανώνει με την συνεργάτιδα εταιρεία MOREGANIC, μια σειρά live event που έχουν ως στόχο να ενημερώσουν τις ελληνικές επιχειρήσεις, που δραστηριοποιούνται στον κλάδο των Τροφίμων και Ποτών, για τις τάσεις και τις ευκαιρίες των Σκανδιναβικών χώρων.

Οι Σκανδιναβικές χώρες, συμπεριλαμβανομένης της Δανίας, της Σουηδίας, της Νορβηγίας, της Φινλανδίας και της Ισλανδίας είναι οι πιο ανεπτυγμένες αγορές στο κόσμο στην πώληση και την παραγωγή βιολογικών τροφίμων, με τη Δανία και τη Σουηδία να κατέχουν την ηγετική θέση.

Για την περίοδο 2018-2030, η Δανία αναμένεται να τριπλασιάσει σχεδόν τις πωλήσεις των βιολογικών τροφίμων από 1.78€ εκατ. σε .1€ εκατ., ενώ αντίστοιχα η Σουηδία να την διπλασιάσει στα 5.6€ εκατ.

Εδώ και πολλά χρόνια οι καταναλωτές των Σκανδιναβικών χωρών έχουν επικεντρωθεί όλο και περισσότερο σε έναν υγιεινό τρόπο ζωής αι γνωρίζουν την προστιθέμενη αξία που παρέχουν τα βιολογικά τρόφιμα και τα ποτά. Αυτό, μαζί με τις επιδοτήσεις παραγωγής και τα πολιτικά προγράμματα, συνέβαλε στη σημαντική αύξηση της βιολογικής παραγωγής και των πωλήσεων τα τελευταία χρόνια τόσο στις Σκανδιναβικές όσο και στις χώρες της Βαλτικής της οποίες η Σκανδιναβία επηρεάζει εμπορικά.

Με πληθυσμό 33 εκατομμυρίων κατοίκων και ένα μεικτό ΑΕΠ $2.0 τρις, οι Nordic-Baltic Eight (NB8) (Δανία, Εσθονία, Φινλανδία, Ισλανδία, Λάτβια, Λιθουανία, Νορβηγία και Σουηδία), αποτελούν έναν εξαιρετικό εξαγωγικό προορισμό για τα ελληνικά τρόφιμα και ποτά και ιδίως τα βιολογικά.
____________________________________________________________
GREEK-NORDIC TRADE WEEK / 9-13 Νοεμβρίου 2020

* Στοχευμένες Online B2B Συναντήσεις μόνο με Σκανδιναβούς αγοραστές.
* Αποστολή δειγμάτων πριν τις συναντήσεις
* 1-1 συμβουλευτική εισόδου στην αγορά και ανάλυση αγοράς
* Αποθήκευση εμπορευμάτων και logistics στην Σουηδία.
* Δυνατότητα τριγωνικών πωλήσεων και ανάπτυξης αγοράς.

Στοχευμένες συναντήσεις με 7-Eleven, Aarstiderne, Aduki Oy, Apotekernes Amba, ARKET (H&M)g, Arla Foods. Axfood, BC Catering, Bergendahls Food AB, Biofood AB, Chefs Culinar AB, Cloetta Sverige AB, Coop Danmark A/S, Coop Sverige, DagliBrugsen, Dasmeja, Helsam A/S, Hemmakvall AB, Holland and Barrett, ICA Sverige AB, IKEA Food Services AB, Irma, Kesko, Lantmannen Cerealia AB, Lidl Danmark K/S, Menigo Group Sweden, RIMI, NETTO, Norganic AS, Orkla Foods, Renee Voltaire AB, Ruohonjuuri Oy, Salling Group, Scandic hotels και United Nordic Group (Norgesgruppen, Dagrofa, Martin & Servena)

Περισσότερες πληροφορίες στο παρακάτω σύνδεσμο:

http://www.reco-exports.com/online-b2b---greek-nordic-trade-week.html

Χορηγός επικοινωνίας: FOODReporter

Διάρκεια: 70 – 90 λεπτά με Q&A session
Agenda
  • Γιατί ο κλάδος των βιολογικών έχει τέτοια ραγδαία αύξηση σε ζήτηση και κατανάλωση στην Σκανδιναβία;
  • Ποιες είναι οι νέες τάσεις των καταναλωτών στις Σκανδιναβικές χώρες;
  • Τι ψάχνουν οι Σκανδιναβοί αγοραστές στα νέα προϊόντα; Υπάρχει ζήτηση και χώρος για τα ελληνικά προϊόντα;
  • Πώς μπορούν τα ελληνικά βιολογικά προϊόντα να διεισδύσουν στην αγορά της Σκανδιναβίας;
  • Τι απαιτείται από τους Έλληνες εξαγωγείς;
Presenters
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Johan Cejie
CEO, Moreganic
Johan Cejie is the founder and president of Moreganic
Sourcing AB, a company specialized in supporting
international trade with organic and sustainable food.
Before starting Moreganic, Mr Cejie spent two decades
working with certification, accreditation and standard
setting as a means to develop markets for sustainable
food. He has worked with international standards as a
committee and board member of IFOAM (International
Federation of Organic Agriculture Movements), launched
an export program for the Swedish organic trail blazer
KRAV and developed IT infrastructure to support the
program.

Moreganic Sourcing AB was started in 2017 and delivers
value by providing market insights, networks and event
management.
1595419829-b405edb5d03778c8
Anita Falkenek
Managing Director, KRAV
Anita Falkenek is the Managing Director of KRAV, a
Swedish organisation and organic label that is
exceptionally well established on the market. The KRAV
label is the most well known sustainability label among
Swedish consumers, and it’s also widely spread in other
countries. The KRAV certification is available to producers
and products that not only meets the EU organic
regulation, but also takes the extra steps towards
sustainability. Ms Falkenek will contribute with insights on
the organic market and what the outlooks may be for
Greek products in dry goods and dairy.
1595418454-140d67de9800e408
Charlotte Bladh Andrae
Managing Director, Organic Sweden
Charlotte Bladh Andrae is the Managing Director of Organic Sweden, which is an organisation that promotes organic food and agriculture in Sweden. Organic Sweden provides the market with various in-depth analyses of consumer preferences and behaviors. These materials are used as a basis for generic campaigns that are coordinated and open to anyone marketing organic products in Sweden and abroad. Ms Bladh Andrae has a background in strategical marketing and has work with many, if not most, food brands in Sweden as well as she has launched an organic brand for confectionery herself. Ms Bladh Andrae will contribute with her insights on preferences among consumers and what kind of products are likely to be successful in the market.
1595418492-5b30e552a2427461
Johan Lund
Category Manager, Systembolaget
Johan Lund is Category Manager for White Wines, Rosé Wines and Spirits at the Swedish alcohol monopoly Systembolaget. Mr Lund will introduce the purchasing process at Systembolaget, as an example of how the Nordic monopolies run their sourcing. The share of sales that are organic is exceptionally high in Sweden; more than 20% of red wines are certified organic. Mr Lund has worked with Greek products several times during his career at Systembolaget, Oenoforos, Altia and Pernod Ricard.
1596011046-3beb7eb5bbdad219
Spyros Nastopoulos
Shareholder & Exports Director, Greek Family Farm
Spyros Nastopoulos is a shareholder and the Exports Director of Greek Family Farm, the only fully vertically integrated company in Greece for the production of Feta PDO. Greek Family Farm is one of the first KRAV accredited companies in Greece with a long-lasting presence in the Nordic market. The company also became a member of the Hochland Family in 2019, a fact that has strengthened its position within the international market. Greek Family Farm currently exports in more than 15 countries.
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Despoina Markopoulou
Coordinator of Private Standards, BIOHELLAS
Despoina Markopoulou is the Coordinator of the Private Standards Department of BIOHELLAS SA, an agronomist with 14 years of experience as an auditor and certifier in the field of organic products certification. BIOHELLAS, a leading Inspection and Certification Body for Organic Products in Greece, was founded in 2001. Employing more than 100 specialized scientists, it controls and certifies food companies that cover the whole chain of food industry, from animal farms to food retailers and export industries. It provides control services in accordance with the standards KRAV Standard, BIOSUISSE, NATURLAND & NATURLAND FAIR , DEMETER and control and certification services according to IFS & BRC food safety standards. It is also the only accredited body in Greece according to the National Organic Program (NOP) standard of organic farming by the U.S. Department of Agriculture (USDA).
1595418725-1c7c4b1315f0c07a
Antonis Sioulis
Managing Director, RECO EXPORTS
Innovator, effective communicator and entrepreneur with over 25 years experience in business development and leadership, Antonis has held various managerial roles in both the Public and Private sector in the UK.

Experienced in all aspects of business formation, operation, finance and management has also founded or been part of numerous successful businesses and projects around the world.

Since 2007, as the Managing Director of RECO EXPORTS, he has assisted many businesses export their products to the UK, Australia, Hong Kong and Scandinavia.
1595418793-a8fe9cc058ca2d3e
George Lampiris
Editor in Chief, FOODReporter
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