Get an exclusive look at what’s next for B2C brands. In this conversation with Forrester and Klaviyo, we’ll unpack the biggest 2026 predictions shaping the future of AI, marketing, and customer service—and what they mean for your business.

From the evolution of CRM to the convergence of marketing and service, you’ll learn how leading organizations are creating seamless, end-to-end experiences that build loyalty, boost efficiency, and drive growth.

Don’t miss this forward-looking discussion on how technology will redefine customer engagement in the years ahead.
  • Welcome
  • In Review: Research on Marketing & Service Alignment
  • Data, AI, and the Future of Personalization
  • The Changing Nature of Work
  • Looking Ahead
  • 1764004905-6c2c820f4c1e87d6
    Nelson Haung
    Sr. Director of Product Marketing, Klaviyo
  • 1764004952-1c12bc018b404035
    Kate Leggett
    VP & Principal Analyst, Forrester