Masterclass Direct to Consumers: Building an Effective Strategy

For many brands, the pandemic has accelerated the shift to online and direct to consumer. E-commerce is bigger than ever before, and with the pandemic-driven changes in online, consumer behaviour brands must find a way to retain and attract customers. In this practical and interactive masterclass with digital expert Nathan Lomax you will learn how to create a growth strategy for your e-commerce brand, the key areas on which to focus and why multi-channel execution will set you on the path to success.

What will you learn?
- How incremental gains help you scale
- How audience profiling can take you to an ideal set of new customers
- How a single customer view promotes loyalty
- Join live Q&A with our expert speaker