Job Hunting in the Branding Way

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Yichi is the founder and CEO of Mcgann+Zhang, a premier marketing firm based in Los Angles. Yichi teamed up with the brain power behind Nike's "Just do it" -- Geoff McGann. Coming from a non-target university, Yichi successfully landed on finance internships purely through networking and eventually chose marketing as his career starting point. Let's hear what Yichi has to say about how to brand yourself in the recruiting process.