Small businesses represent one of the biggest growth opportunities in insurance. But for many carriers and brokers, the segment remains operationally complex — high volumes, tight margins, and processes that are often still manual or fragmented.
Technology is beginning to change that. From streamlined onboarding and enrollment to connected benefits platforms and cleaner data flows, the right tools can reduce friction, improve accuracy, and make the small group market far easier to serve and scale.
This session explores how technology is reshaping the small business opportunity. We’ll examine how insurers, brokers, and platforms are simplifying administration, reducing manual work, and creating a more seamless experience for employers — while unlocking new efficiency, accuracy, and growth across the small group ecosystem.
