About
There is a sense of optimism in the channel as we see new opportunities for growth but what’s driving this change?

Traditional UC and telco revenue and margins are being squeezed but there is an ever-growing focus on ‘customer experience (CX) that is no longer only resigned to a formal call centre environment. But this doesn’t mean that traditional telco is dead – there is still a huge market opportunity for partners to add value by combining telephony enablement with CX solutions and partners who are able to provide a full range of communications solutions are best suited to meet their customer needs. Join 8x8 and Cavell as they share their insights on how channel partners can pivot to provide CX solutions and services as a key priority and how choosing the right vendor partners can help you succeed while balancing your revenue streams.

What will delegates learn:
1. Market trends and opportunities for partners supported by Cavell research.
2. It’s time to pivot to CX services and solutions.
3. 8x8 insights and focus on the new revenue stream for partners including informal contact centre opportunities.
4. Add-on revenue streams including AI and automation.
5. New opportunities for partners to protect traditional telco revenues streams and support their customer base.
Presenters
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Chris Angus
Vice President, Contact Centre Engagement, 8x8
Chris joined 8x8 in 2015 as a Director with an extensive background in Contact Centre operations, industry expertise and Sales Leadership. After a period as Vice President - Commercial, where he was instrumental in driving the adoption of 8x8’s Contact Centre, he was appointed VP EMEA for Contact Centre Engagement in 2023. With more than 18 years of experience, Chris frequently represents 8x8 as a public speaker as well as contributing as a thought leader through industry publications and blogs.
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Patrick Watson
Head of Research, Cavell
Head of Research at the Cavell Group, Patrick's main areas of attention within the cloud communications industry are the collaboration and customer experience sectors, including both CCaaS and CPaaS. Patrick has been working in the business technology sector for over ten years, with a degree specialising in journalism and data analytics. Over this time Patrick has worked with the market's leading brands to understand their propositions and gain insight into their strategies, providing a conduit for information on some of the market's biggest news stories, emerging trends, and disruptive technologies
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Charlotte Hathway
Editor
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