About
BFCM Starts Now: Your 6-Week Game Plan. A moderated panel with Klaviyo, PostPilot, and ECD Digital on what DTC teams should be doing right now to win Black Friday, Cyber Monday, and the weeks that follow. Black Friday lands six weeks after this session, and the work that decides it (deliverability, segments, ad audiences, site readiness, and a plan for new buyers) has to happen now.

We'll cover before, during, and after the rush, including how to use Composer, Klaviyo's AI marketing agent, to audit flows and build BFCM campaigns faster. Built for DTC founders, e-commerce managers, and in-house retention and growth marketers at brands where Q4 carries the year.
When
Thursday, October 15, 2026 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Zak Cassady-Dorion
Founder & CEO, ECD Digital Strategy
Zak Cassady-Dorion is the founder and CEO of ECD Digital Strategy, an e-commerce marketing agency that has helped DTC brands grow through email, SMS, paid media, and web for more than 10 years. Under his leadership, ECD earned Klaviyo Elite Partner status, placing it among the top 35 of more than 22,000 Klaviyo partners, and was recently named Partner Agency of the Year- Americas. ECD is also a Shopify Premier Partner and works with 70+ DTC brands. Zak hosts the DTC Revenue Rocket podcast, co-branded with Klaviyo, where he talks with operators and experts about what's actually driving growth in e-commerce.
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Ben Walter
Director of Global Partnerships
Zero to 800+ partners: Ben built PostPilot's agency, integration, and referral program from scratch, and made the company Klaviyo's first and only Premier direct mail partner. He also serves as Chief Development Officer of eCommerce Fight for Charity, where he's raising $1M in donations for the 2027 event.

Starting his career brand-side at Indochino and as a founding team member at a Canadian fintech, PartnerStack named him one of its Top 8 Partner Leaders to follow in 2026.
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Gil Hsu
Senior Product Manager, Klaviyo
Gil Hsu is a Senior Product Manager at Klaviyo, where he builds marketing AI. He led the launch of Omnichannel Campaigns, the largest product launch in Klaviyo's history, bringing together more than 40 teams to deliver a cross-channel orchestration platform. He has also built customer-facing AI agents that drove a 77% improvement in user performance. His work sits between Klaviyo's AI team and the customers, sales, and marketing teams who use it, with a focus on AI investments that still matter after the novelty wears off.
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