Irina Barbalova: State of Play 2026 Recording Session

Irina drives the strategic development of Euromonitor International’s beauty offering, leading insight-driven commercial strategy and advising clients on critical decision-making amid rapidly converging industry spaces. With over 25 years of industry expertise, she provides authoritative foresight at the intersection of health, beauty, and wellness. Throughout her tenure, Irina has led high-impact projects and partnered with organizations across the value chain, translating insights into actionable growth and innovation strategies. A recognized thought leader, Irina is a sought-after keynote speaker, panelist, and moderator at leading forums, including FUTURE50, INNOCOS, and Cosmoprof Worldwide.