Shane Redding, one of the most respected and senior authority figures in B2B marketing, holds a number of board advisory roles with fast-growth companies looking to build and exit.

In this webinar, Shane shares her unique perspective on how CMOs need to respond to the Do More With Less culture now deeply embedded in today’s businesses.

What are the boardroom’s expectations concerning issues such as marketing strategy, spend, and outcomes?

How does the typical boardroom think about investing in growth?

What leadership behaviours and practices should a CMO look to and adopt in order to be a responsible and effective asset to the business as well as a consistent and communicative leader to their team?