Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
Share This Webinar
About This Webinar
GEO had an explosive 2026 as AI-powered search reshaped how consumers discover, evaluate, and choose brands. Now, the question is what comes next.
Stella Rising returns to BeautyMatter to look back at the shifts that defined GEO in 2026 and what beauty brands should be doing now to prepare for the next evolution of search in 2027, including:
• Why GEO accelerated so quickly in 2026
• What changed in how brands are discovered and cited
• How marketers can proactively prepare for search in 2027
You’ll leave with a clearer understanding of where GEO is headed and the actions brands can take now to strengthen visibility as AI-powered search continues to evolve.
When:
Thursday, October 29, 2026 · 12:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
CEO and Founder of BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor, and strategist.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.
As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.
Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.
She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
SVP, Search & Innovation, Stella Rising
John Morabito leads search strategy and innovation at Stella Rising. John began his SEO career on the brand side before shifting agency-side where he quickly started leading SEO strategy for brands in the consumer middle market. Over the last five years, John and the Stella Rising SEO team have received over 30 award wins and nominations. A true innovator, John also created TokTrak and ChatTrak, tools that respond to the new search landscape.
Hosted By
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.