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Powerhouse Effect: How Influencer Marketing Supercharges Every Channel

About This Webinar

In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage—it’s a necessity. The era of one-off sponsored posts is fading. Unpack the strategies that turn influencer collaborations into a force multiplier for full-funnel, cross-channel impact. Our panel will explore actionable tactics for leveraging influencer partnerships to drive synergies between influencer marketing and affiliate, social media, paid social, PR, email marketing, and search.

Agenda
  • Influencer marketing as the engine of modern marketing
  • TikTok Shop, ShopMy and affiliate marketing
  • Building brand affinity and loyalty
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Renee O
OGAKI, Founder & CEO
Renee Ogaki is the CEO & Founder of OGAKI, an award-winning social-first agency for prestige and luxury beauty brands. With over 15 years of experience in digital strategy, social media, and influencer marketing, she has helped shaped campaigns for pioneering brands like Charlotte Tilbury, Diptyque, U Beauty, D.S. & Durga, T3 Micro, and more. Renee's career in social media and influencer marketing began even before the launch of Instagram, witnessing and driving the space’s evolution from its earliest days. Her expertise and leadership have earned her recognition across outlets including The Wall Street Journal, Vogue Business, and Business Insider, among others.
Webinar hosting presenter
Co-Founder + Trichologist, Arey
Jay Small is a sought-after hair stylist and Trichologist in Los Angeles with over 24 years experience, whose clients consist of high profile business and creative leaders. He trained as an apprentice to the owner of Paul Mitchell and worked globally in education and product development for John Paul Mitchell Systems. Jay is incredibly passionate about the creative process both in terms of styling hair as well as developing effective products, people love to use.
Webinar hosting presenter
Co-Founder + CEO, POV Beauty
POV Beauty co-founder and CEO Ani Hadjinian is a visionary leader and entrepreneur with over 20 years of executive experience. Before POV, Ani founded creative consultancy Pure Heart Labs, working with clients like Augustinus Bader, K18, and Mary Claire Haver’s Pause Life. Prior, she launched EVER Skincare at Stella & Dot and held a decade-long tenure at Estée Lauder Companies under the mentorship of legends like Tom Ford and Bobbi Brown. Now back home in LA with her two teenagers and a Pomeranian, Ani has cultivated a global perspective through her professional years spent in New York, San Francisco, and Paris.
Webinar hosting presenter Kelly K
CEO and Founder of BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor, and strategist.

She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.

As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.

Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.

She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
Hosted By
BeautyMatter webinar platform hosts Powerhouse Effect: How Influencer Marketing Supercharges Every Channel
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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