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About This Webinar

Back by popular demand! After our first SEO and AEO for social media managers webinar, we heard from so many social media managers who wanted us to go even deeper into what SEO and AEO actually look like on social media.

So, HeyOrca Content Marketing Manager Iliyana Shoushounova is back for Part 2!

This time, Iliyana will focus specifically on how social media managers can make their social content easier to discover -- from the way you write captions and structure your profiles to the keywords you use across your posts. She’ll break down how search behaviour is changing on social platforms, where AEO fits in, and what you can do to help your content show up in both traditional search and AI-powered answers.

You’ll walk away with practical, social-first tips you can start applying to your content right away.

In this webinar, you'll learn:
- How SEO and AEO apply to social media
- Ways to make your social content more discoverable
- Practical tips you can start using right away

Missed Part 1? You can catch up on our original SEO and AEO for social media managers webinar here: https://www.youtube.com/watch?v=LaDRiiRAcSI

Plus, one lucky attendee will win a $50 CAD gift card to a business of their choice!

When: Thursday, September 10, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 45 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter Natalie Czerwinski
Event and Experience Specialist
Natalie is the Events and Experiential Specialist at HeyOrca and is simply obsessed with connecting with HeyOrca’s community both online and IRL at virtual and in-person events.
Webinar hosting presenter
Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
Webinar hosting presenter
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Webinar hosting presenter
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
Webinar hosting presenter
CEO @ HeyOrca
Joe started HeyOrca in 2016 when he saw a need for a content creation and collaboration tool in social media agencies. When Joe is not leading his team to help agencies take back their day, he enjoys photography and hiking along the Newfoundland coast with his wife, Margarita.
Webinar hosting presenter
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
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