About
With the recent increases to Employer National Insurance Contributions (NIC) and the National Minimum Wage (NMW), many businesses are facing new financial pressures. This shift presents a timely opportunity for accountants to go beyond compliance and step into a more strategic advisory role.

In this practical on-demand webinar, AccountingWEB's Jake Smith is joined by Chris Downing from Sage and Sarah Bedford from HMB Accountants to explore how to help clients understand and navigate payroll changes — while using them as a launchpad to offer valuable forecasting and reporting services.

What you’ll learn:

- How to clearly explain NIC and NMW changes to clients
- Ways to use forecasting tools to model payroll scenarios and manage cashflow
- The role of management reporting in identifying risks and planning ahead
- How to create scalable service packages that turn insights into recurring revenue

Equip yourself with the tools and confidence to turn payroll complexity into opportunity — and build deeper, more valuable relationships with your clients.
Presenters
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Jake Smith
Head of Commercial Content, AccountingWEB
AccountingWEB’s Head of Commercial Content joined the team in July 2021 to work closely with vendors and clients to help deliver engaging, original content for AccountingWEB members.
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Chris Downing
Director of Product Management for Accountants and Bookkeepers, Sage
Chris joined Sage having been a partner at a top 100 accountancy firm. He brings nearly 20 years of hands on experience and strategic insight of the profession, coupled with an infectious enthusiasm in the adoption of technology to improve business operations, maximise performance and have some fun on the way.
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Sarah Bedford
Director, HMB Accountants
Sarah is a qualified accountant and Director at HMB. Over the last decade she has played a pivotal role in leading the firm’s transformation from a traditional, manual practice into a fully digital one. With a passion for utilising key tools and software to help business owners unlock their financial data, she focuses on turning numbers into meaningful insights.
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