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About This Webinar
AI can help enhance your image, knowledge, and consistency of message, but it's you, your relationships, how well you communicate, and your local knowledge expertise that will determine if you are successful or not. Craig and Toby will break down how to balance the onset of AI with the personal value and expertise you offer your market. We’ll explore how agents can fill in the gaps AI leaves open. Be the human in the loop, not the human caught in the loop.
Agenda
- Areas AI is being implemented into the real estate industry
- How individual agents can benefit from its use
- Gaps in its applications and how to leverage them
- Sales tactics, marketing tips and how to communicate value
When:
Tuesday, November 18, 2025 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language:
English
Who can attend? Everyone
Dial-in available?
(listen only): No
Featured Presenters
Vice President, Kaplan Real Estate Education
Toby Schifsky is the Vice President of Kaplan Real Estate Education with full service real estate schools in 32 states as well as Dearborn Publishing, that provides real estate education to educational institutions, brokerages, and associations. Through trial and error, market research, interviews, and survey work Toby has directed the creation of 150+ different courses, programs, and dozens of ground breaking education marketing and sales strategies.
Technology Columnist
Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman. He lives in Truckee, CA in the Sierra Nevada mountains, where he also works in adventure travel and wilderness education.
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