Session 2: Advanced B2B Strategies

One of the UK’s original social media pioneers, Luke launched his first social platform in 2001. He went on to develop three popular social networks. Since 2009 he has advised countless brands, including Burger King, VISA, Accenture and Salesforce on how to develop successful social strategies.

As Managing Director of OST, the award-winning social media agency, Luke provides clients with strategic consultancy and vision. His specialism is B2B social strategy with a particular focus on B2B influencer marketing.

A popular social media speaker and conference host, Luke has a knack for bringing together smart minds to help resolve common problems.

An experienced B2B marketer and engaging conference speaker, Neil is VP of Marketing at Audio Analytic.

Prior to joining Audio Analytic in 2017, Neil held a number of senior marketing positions in technology-focused companies, including ARM, Team Consulting, Informa Telecoms & Media, Cambridge Consultants and Analysys Mason.

Holding both a degree and a diploma from the Chartered Institute of Marketing, Neil has a broad range of experience across marketing, with an emphasis on communicating the value of complex technology in rapidly-changing markets.

VP of marketing at Speechmatics. Kathryn is an experienced B2B marketing professional who has worked primarily in the tech sector. Prior to her current role Kathryn headed up various marketing teams at Cambridge-based, Redgate Software.

She has a proven, proactive and results-driven attitude and seeks continuous improvement to marketing performance.

Bian Salins heads up LinkedIn’s Content Marketing Consulting team in Europe and the Middle East. She has worked in digital marketing for more than 10 years, running successful social teams at a range of blue-chip companies. Her former roles have included Head of Social at TSB Bank, Head of Social at Now TV and Head of Social Media Innovation at BT Customer Services.

Bian is a journalist by background, so content is second nature, as is online/offline marketing communication. For anyone who loves technology, content and people – social is a breeze, which is why she began to specialise in how social technology has and is transforming consumer behaviour.

Bian is passionate about the success of women and diversity in the workplace. As a leader, she encourages a culture of inclusion and acceptance within the places she works at.

Specialities: Digital strategy, digital transformation, online, marketing, Digital Marketing, social insight and analytics, community, Social media strategy and implementation, CRM, Social CRM, editing, web production, SEO, strategy, content strategy, writing, public speaking, customer experience, business development, relationship management, public speaking.

Mark White is an independent LinkedIn Trainer and consultant, he has been helping companies to use LinkedIn more effectively to increase sales and improve inbound marketing efforts for over ten years now. He is a huge advocate for social selling and delivers LinkedIn sales training workshops for his company Linked Training across Europe and the UK as well as through virtual sessions for remote teams on Linkedin’s use as a key business development and marketing tool.

Dave Stevens is a business marketing consultant specialising in branding, marketing strategy, and proposition development to help firms, survive, thrive, and grow. He can be contacted at DaveStevensNow@gmail.com.

Dave is Chair and Co-Founder of the Business Marketing Club, a not-for-profit community network of B2B marketing professionals and people interested in B2B marketing. Find out more at www.businessmarketingclub.org.uk.

His experience encompasses CMO and Marketing Director roles at Telefonica O2, BT, British Land, PA Consulting Group, EY, Accenture, and Barclays.

Shane is an independent consultant with over 25 years international business to business direct marketing experience. Shane provides strategic direct and digital marketing advice and practical training to both end users and DM suppliers; clients include ITV plc, Telefonica, the Institute of Directors and Royal Mail. Specialising in data, databases and analysis, Shane enjoys helping large and small businesses use integrated marketing to significantly improve the bottom line.

In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles including Livingstone Partners, Sharkgate, Consumer Intelligence and Serendipity2.

Shane has an honorary fellowship of the Institute of Direct Marketing. She also lectures worldwide on topics including CRM, lead generation, and B2B analysis; as well as international marketing. She is the past chair of the IDM’s b2b council, industry roles have included vice chair of FEDMA, UK DMA board director, and sales and marketing director of Mardev (a Reed Elsevier company).

Victoria Page joined Capita recently as Head of Client Experience and is driving forward their marketing transformation and adoption of Salesforce/Pardot. Victoria spent the last year as a freelance consultant with a data and digital marketing agency supporting Maersk global logistics and shipping on their implementation omnichannel capability and personalisation.

Prior to that, Victoria worked in the water industry for the UK’s largest water and waste company Thames Water working in Marketing and Customer Experience and before that worked for eight years in the Telecommunications industry working for Vodafone and Three in various roles in data analytics, customer lifecycle management, and commercial strategy.

A self-confessed data geek, Victoria studied Operational Research and Statistics, and began her career as a statistical programmer working in clinical trials before transitioning into Telecommunications